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Number of items: 5.
Article
| Perez-Vega, Rodrigo, Waite, Kathryn, O'Gorman, Kevin (2016) Social impact theory: An examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages. Marketing Review, 16 (3). pp. 299-321. ISSN 1469-347X. (doi:10.1362/146934716X14636478977791) (KAR id:85825) |
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| Breitsohl, J., Wilcox-Jones, James Peter, Harris, Ian (2015) Groupthink 2.0: An empirical analysis of customers' conformity-seeking in online communities. Journal of Customer Behaviour, 14 (2). pp. 87-106. (doi:10.1362/147539215X14373846805662) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:62076) |
| Gupta, S.B, Gupta, Suraksha (2013) Representation of social issues in cinema with specific reference to Indian cinema: case study of Slumdog Millionaire. The Marketing Review, 13 (3). pp. 271-282. ISSN 1469-347X. (doi:10.1362/146934713X13747454353619) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:42648) |
| Bian, Xuemei, Kitchen, Philip J., Cuomo, Maria (2011) Advertising Self-Regulation - Clearance Processes, Effectiveness and Future Research Agenda. Marketing Review, 11 (4). pp. 393-414. ISSN 1469-347X. (doi:10.1362/146934711X13210328716028) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:30391) |
| Phillips, Paul A., Davies, Fiona, Moutinho, Luiz (2001) The Interactive Effects of Strategic Marketing Planning and Performance: A Neural Network Analysis. Journal of Marketing Management, 17 (1-2). pp. 159-182. ISSN 0267-257X. (doi:10.1362/0267257012571438) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:10308) |
