Bian, Xuemei, Kitchen, Philip J., Cuomo, Maria (2011) Advertising Self-Regulation - Clearance Processes, Effectiveness and Future Research Agenda. Marketing Review, 11 (4). pp. 393-414. ISSN 1469-347X. (doi:10.1362/146934711X13210328716028) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:30391)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: http://dx.doi.org/10.1362/146934711X13210328716028 |
Abstract
This paper assesses the progress made in international research in advertising self-regulation (ASR) since 1980. We analyse and critique the academic progress made in relation to the ASR clearance processes, focusing specifically upon advertising clearance procedures, the influential factors of advertising clearance activities, and their effectiveness (including complaint handling), evaluating the extent to which issues raised have been adequately addressed and what areas remain underexplored. We then offer a new agenda for ASR research.
| Item Type: | Article |
|---|---|
| DOI/Identification number: | 10.1362/146934711X13210328716028 |
| Uncontrolled keywords: | ADVERTISING SELF-REGULATION; ADVERTISING CLEARANCE PROCESSES; MEDIA CLEARANCE PROCESSES; ADVERTISING SELF-REGULATION EFFECTIVENESS; ADVERTISING SELF-REGULATION RESEARCH AGENDA |
| Subjects: |
H Social Sciences H Social Sciences > H Social Sciences (General) |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Catherine Norman |
| Date Deposited: | 30 Aug 2012 14:12 UTC |
| Last Modified: | 05 Nov 2024 10:12 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/30391 (The current URI for this page, for reference purposes) |
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