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Number of items: 6.

Article

Lowe, Ben, Lynch, David, Lowe, Julian (2015) Reducing Household Water Consumption: A Social Marketing Approach. Journal of Marketing Management, 31 (3-4). pp. 378-408. ISSN 0267-257X. E-ISSN 1472-1376. (doi:10.1080/0267257X.2014.971044) (KAR id:46638)
Format: PDF
Lowe, Ben, Barnes, Bradley R. (2012) Consumer perceptions of monetary and non-monetary introductory promotions for new products. Journal of Marketing Management, 28 (5-6). pp. 621-651. ISSN 0267-257X. (doi:10.1080/0267257X.2011.560889) (KAR id:28272)
Format: PDF
Halliday, Sue, Phillips, Paul A. (2008) Marketing/Accounting Synergy: A Discussion of its Potential and Evidence in E-business Planning. Journal of Marketing Management, 24 (7-8). pp. 751-770. ISSN 0267-257X. (doi:10.1362/026725708X345506) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23393)
Barnes, Bradley R., Berthon, Pierre, Pitt, Leyland, van der Merwe, Rian (2007) Analysing Theory Networks: Identifying the Pivotal Theories in Marketing and their Characteristics. Journal of Marketing Management, 23 (3/4). pp. 181-206. ISSN 0267-257X. (doi:10.1362/026725707X196332) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9233)
Greenhalgh, John, Wong, Veronica (2003) Size (and timing) Matter – NPD Model Growth between Initial Screen and One-Year Post Launch. Journal of Marketing Management, 13 (1). pp. 126-140. ISSN 0267-257X. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32883)
Wood, Lisa M.C. (1996) Added Value: Marketing Basics. Journal of Marketing Management, 12 (8). pp. 735-755. ISSN 0267-257X. (doi:10.1080/0267257X.1996.9964450) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9959)
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