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Up a levelJump to: Book section | Conference or workshop item
Number of items: 3.
Book section
| Feiereisen, Stephanie and Wong, Veronica and Broderick, Amanda J. (2006) The Effects of Visual and Verbal Advertising Learning Strategies for Really New Products: The Mediating Role of Visual Attention. In: Sustainable marketing leadership : A sythesis of polymorphous axioms, strategies and tactics. European Marketing Academy. ISBN 960-89199-0-8. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33111) |
Conference or workshop item
| Moharram, Esraa Karam, Temerak, M.S., Kortam, Wael (2014) Factors affecting switching behaviour for mobile users in Egypt: A proposed conceptual framework. In: Paradigm Shifts & Interactions: 43rd European Marketing Academy Conference Proceedings. . European Marketing Academy ISBN 978-84-370-9453-3. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:78114) |
| Temerak, M.S. (2014) Supporting Customers at Success and Failure: Does It Make Difference for Novice and More Experienced Customers? In: Paradigm Shifts & Interactions: 43rd European Marketing Academy Conference Proceedings. . European Marketing Academy ISBN 978-84-370-9453-3. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:78120) |
