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The Effects of Visual and Verbal Advertising Learning Strategies for Really New Products: The Mediating Role of Visual Attention

Feiereisen, Stephanie and Wong, Veronica and Broderick, Amanda J. (2006) The Effects of Visual and Verbal Advertising Learning Strategies for Really New Products: The Mediating Role of Visual Attention. In: Sustainable marketing leadership : A sythesis of polymorphous axioms, strategies and tactics. European Marketing Academy. ISBN 960-89199-0-8. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Book section
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 25 Jan 2013 12:20 UTC
Last Modified: 10 Sep 2019 15:17 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33111 (The current URI for this page, for reference purposes)
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