Feiereisen, Stephanie and Wong, Veronica and Broderick, Amanda J. (2006) The Effects of Visual and Verbal Advertising Learning Strategies for Really New Products: The Mediating Role of Visual Attention. In: Sustainable marketing leadership : A sythesis of polymorphous axioms, strategies and tactics. European Marketing Academy. ISBN 960-89199-0-8. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33111)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. |
| Item Type: | Book section |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Catherine Norman |
| Date Deposited: | 25 Jan 2013 12:20 UTC |
| Last Modified: | 16 Nov 2021 10:10 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/33111 (The current URI for this page, for reference purposes) |
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