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Factors affecting switching behaviour for mobile users in Egypt: A proposed conceptual framework

Moharram, Esraa Karam, Temerak, M.S., Kortam, Wael (2014) Factors affecting switching behaviour for mobile users in Egypt: A proposed conceptual framework. In: Paradigm Shifts & Interactions: 43rd European Marketing Academy Conference Proceedings. . European Marketing Academy ISBN 978-84-370-9453-3. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
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http://adeit.estaticos.econgres.es/2014EMAC/guia20...

Abstract

The rapid growth of services has arguably changed the conditions of business in terms of customer attraction and retention. Slow or rapid market growth makes markets more competitive, thus, firms are more likely to attempt to maintain their market share by focusing on the customer retention and aiming to block switching behaviour. This conceptual study aims at exploring and identifying the main factors that lead to customer switching behaviour in the telecommunications industry for mobile users in Egypt. This study is planned to be followed by another paper on empirical testing of propositions to determine the significant effect of each factor on the customer switching behaviour and find out the differential effects among different factor groups.

Item Type: Conference or workshop item (Proceeding)
Additional information: abstract only
Uncontrolled keywords: Switching, Telecommunications, Egypt
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Mohamed Hassan
Date Deposited: 31 Oct 2019 12:03 UTC
Last Modified: 04 Nov 2019 10:17 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/78114 (The current URI for this page, for reference purposes)
Temerak, M.S.: https://orcid.org/0000-0002-9128-6715
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