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2005 2004

Number of items: 3.

2005

Lowe, Ben, Winzar, Hume (2005) Deriving a Short List of Brand Names: A Comparison of Measures Based on Censored Preference Data. In: Australian-New Zealand Marketing Academy Conference, Perth. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:5150)

2004

Lowe, Ben, Lowe, Julian (2004) Marketing Education in Australia: The Missing P! In: Wiley, Jim and Thirkell, Peter, eds. ANZMAC 2004 Conference Proceedings. . Australian-New Zealand Marketing Academy (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:5147)

Lowe, Ben, Lowe, Julian (2004) Marketing in a Fast Growth New Venture: Is Entrepreneurial Marketing Different? In: Wiley, Jim and Thirkell, Peter, eds. ANZMAC 2004 Conference Proceedings. . Australian-New Zealand Marketing Academy (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:5146)

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