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Items where Author, Editor or other role is "Punjaisri, Khanyapuss"

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Number of items: 10.

Article

Dey, Bidit Lal, Sarma, Meera, Pandit, Ameet, Sarpong, David, Kumari, Sushma, Punjaisri, Khanyapuss (2019) Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia. Production, Planning and Control, 30 (10-12). pp. 1019-1031. ISSN 0953-7287. E-ISSN 1366-5871. (doi:10.1080/09537287.2019.1582106) (KAR id:68550)
Format: PDF Format: XML Word Processing Document (DOCX)

Luo, Maria, Dey, Bidit, Yalkin, Cagri, Sivarajah, Uthayasankar, Punjaisri, Khanyapuss, Huang, Yu-An, Yen, Dorothy (2018) Millennial Chinese Consumers' Perceived Destination Brand Value. Journal of Business Research, . ISSN 0148-2963. (doi:10.1016/j.jbusres.2018.06.015) (KAR id:68549)
Format: PDF Format: XML Word Processing Document (DOCX)

Akhtar, Pervaiz, Kaur, Sushil, Punjaisri, Khanyapuss (2017) Chain coordinators’ strategic leadership and coordination effectiveness. European Business Review, 29 (5). pp. 515-533. ISSN 0955-534X. (doi:10.1108/EBR-08-2015-0082) (KAR id:63438)
Format: PDF Format: Microsoft Word

Dean, Dianne, Arroyo-Gamez, Ramon E., Punjaisri, Khanyapuss, Pich, Christopher (2016) Internal brand co-creation: The experiential brand meaning cycle in higher education. Journal of Business Research, 69 (8). pp. 3041-3048. ISSN 0148-2963. (doi:10.1016/j.jbusres.2016.01.019) (KAR id:63444)
Format: PDF Format: XML Word Processing Document (DOCX)

Pich, C.a, Dean, D.b, Punjaisri, K. (2014) Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign. Journal of Marketing Communications, 22 (1). pp. 100-117. ISSN 1352-7266. E-ISSN 1466-4445. (doi:10.1080/13527266.2013.864321) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61288)

Punjaisri, K., Evanschitzky, H.b, Rudd, J.b (2013) Aligning employee service recovery performance with brand values: The role of brand-specific leadership. Journal of Marketing Management, 29 (9-10). pp. 981-1006. ISSN 0267-257X. E-ISSN 1472-1376. (doi:10.1080/0267257X.2013.803144) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61289)

Punjaisri, K., Wilson, A.b (2011) Internal branding process: Key mechanisms, outcomes and moderating factors. European Journal of Marketing, 45 (9-10). pp. 1521-1537. ISSN 0309 -0566. (doi:10.1108/03090561111151871) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61290)

Foster, C., Punjaisri, K., Cheng, R. (2010) Exploring the relationship between corporate, internal and employer branding. Journal of Product and Brand Management, 19 (6). pp. 401-409. ISSN 1061-0421. (doi:10.1108/10610421011085712) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61291)

Punjaisri, K., Wilson, A.b, Evanschitzky, H.b (2009) Internal branding to influence employees' brand promise delivery: A case study in Thailand. Journal of Service Management, 20 (5). pp. 561-579. ISSN 1757-5818. (doi:10.1108/09564230910995143) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61292)

Punjaisri, K., Wilson, Alan (2007) The role of internal branding in the delivery of employee brand promise. Journal of Brand Management, 15 (1). pp. 57-70. ISSN 1350-231X. E-ISSN 1479-1803. (doi:10.1057/palgrave.bm.2550110) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61293)

This list was generated on Wed Mar 27 19:41:08 2024 GMT.