Browse by Journal
Number of items: 5.
A
Ashnai, B., Smirnova, M, Kouchtch, S, Yu, Q., Barnes, B.r. (2009) Assessing Relationship Quality in Four Business-to-Business Markets. Marketing Intelligence and Planning, 27 (1). pp. 86-102. ISSN 0263-4503. (doi:10.1108/02634500910928353) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:67591) |
C
Cacciolatti, Luca, Fearne, Andrew (2013) Marketing Intelligence in SMEs: Implications for the Industry and Policy makers. Marketing Intelligence and Planning, 31 (1). pp. 4-26. ISSN 0263-4503. (doi:10.1108/02634501311292894) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32962) |
Chan, Fanny Fong Yee, Lowe, Ben, Petrovici, Dan Alex (2017) Processing of product placements and brand persuasiveness. Marketing Intelligence and Planning, 23 (3). pp. 311-328. ISSN 0263-4503. (doi:10.1108/MIP-03-2015-0051) (KAR id:52521) |
G
Gupta, Suraksha, Malhotra, N. (2013) Marketing innovation: A resource-based view of international and local firms. Marketing Intelligence and Planning, 31 (2). pp. 111-126. ISSN 0263-4503. (doi:10.1108/02634501311312026) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:42657) |
M
Melewar, T.C., Mui, H., Gupta, Suraksha, Knight, J. (2008) The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study. Marketing Intelligence and Planning, 26 (4). pp. 405-415. ISSN 0263-4503. (doi:10.1108/02634500810879304) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:42664) |