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Kent Academic Repository

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Group by: Creator's name | Item Type | Date | No Grouping
Jump to: J | S | W
Number of items: 5.

J

J-Y, K., Wong, Veronica, Eng, T.-Y. (2003) The Impact of Platform-based Product Development Proficiencies on Product Family Success. Journal of Strategic Marketing, 11 (4). pp. 255-269. ISSN 0965-254X. (doi:10.1080/0965254032000159063) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32882)

S

Shih-Tung, S., Wong, Veronica, Lee, N. (2005) The Effects of External Linkages on New Product Innovativeness: An Examination of Moderating and Mediating Influences. Journal of Strategic Marketing, 13 (3). pp. 199-218. ISSN 0965-254X. (doi:10.1080/09652540500171373) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32879)

Shahbaznezhad, Hamidreza, Rashidirad, Mona (2021) Exploring firms’ fan page behavior and users’ participation: evidence from airline industry on Twitter. Journal of Strategic Marketing, 29 (6). pp. 492-513. ISSN 0965-254X. E-ISSN 1466-4488. (doi:10.1080/0965254X.2020.1770318) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:97209)

Shaw, Vivienne, Wong, Veronica (1996) Successful Marketing Strategies in the Changing Machine Tool Market. Journal of Strategic Marketing, 4 (1). pp. 53-69. ISSN 0965-254X. (doi:10.1080/09652549600000003) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32891)

W

Wong, Veronica, Saunders, John (1993) Business Orientations and Corporate Success. Journal of Strategic Marketing, 1 (1). pp. 20-40. ISSN 0965-254X. (doi:10.1080/09652549300000003) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32897)

This list was generated on Wed Mar 27 22:17:30 2024 GMT.