Shih-Tung, S., Wong, Veronica, Lee, N. (2005) The Effects of External Linkages on New Product Innovativeness: An Examination of Moderating and Mediating Influences. Journal of Strategic Marketing, 13 (3). pp. 199-218. ISSN 0965-254X. (doi:10.1080/09652540500171373) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32879)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: http://dx.doi.org/10.1080/09652540500171373 |
Abstract
Our study of 116 new product development projects in Taiwanese Information Technology (IT) firms show that horizontal linkages more strongly impact on new product innovativeness than vertical linkages. The firm's learning ability or absorptive capacity increases new product innovativeness. It also moderates the impacts of corporate and research institute linkages on new product innovativeness. Moreover, we confirm that knowledge gains mediate the positive impacts of absorptive capacity and external linkages on new product innovativeness.
| Item Type: | Article |
|---|---|
| DOI/Identification number: | 10.1080/09652540500171373 |
| Uncontrolled keywords: | innovation, new product development, knowledge, learning, international |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Divisions > Kent Business School - Division > Department of Leadership and Management |
| Depositing User: | Catherine Norman |
| Date Deposited: | 11 Jan 2013 10:12 UTC |
| Last Modified: | 05 Nov 2024 10:15 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/32879 (The current URI for this page, for reference purposes) |
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