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Business Orientations and Corporate Success

Wong, Veronica, Saunders, John (1993) Business Orientations and Corporate Success. Journal of Strategic Marketing, 1 (1). pp. 20-40. ISSN 0965-254X. (doi:10.1080/09652549300000003) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1080/09652549300000003

Abstract

This paper presents the findings of an empirical investigation into three related themes which have dominated recent business thinking: marketing orientation, planning and the Japanese way. The marketing strategies and organizations of a sample of Anglophone and Japanese businesses are investigated and compared with their success rates. Marketing and planning oriented companies are found to be relatively successful but not as strong as businesses which balance them against technological orientation and entrepreneurship. This route to success was found to be dominated by Japanese companies but not their exclusive domain.

Item Type: Article
DOI/Identification number: 10.1080/09652549300000003
Uncontrolled keywords: business orientation, corporate success
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 11 Jan 2013 12:32 UTC
Last Modified: 29 May 2019 09:55 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/32897 (The current URI for this page, for reference purposes)
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