Wong, Veronica, Saunders, John (1993) Business Orientations and Corporate Success. Journal of Strategic Marketing, 1 (1). pp. 20-40. ISSN 0965-254X. (doi:10.1080/09652549300000003) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32897)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
Official URL: http://dx.doi.org/10.1080/09652549300000003 |
Abstract
This paper presents the findings of an empirical investigation into three related themes which have dominated recent business thinking: marketing orientation, planning and the Japanese way. The marketing strategies and organizations of a sample of Anglophone and Japanese businesses are investigated and compared with their success rates. Marketing and planning oriented companies are found to be relatively successful but not as strong as businesses which balance them against technological orientation and entrepreneurship. This route to success was found to be dominated by Japanese companies but not their exclusive domain.
Item Type: | Article |
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DOI/Identification number: | 10.1080/09652549300000003 |
Uncontrolled keywords: | business orientation, corporate success |
Subjects: | H Social Sciences > H Social Sciences (General) |
Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
Depositing User: | Catherine Norman |
Date Deposited: | 11 Jan 2013 12:32 UTC |
Last Modified: | 05 Nov 2024 10:15 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/32897 (The current URI for this page, for reference purposes) |
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