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Stagg, Chris, Saunders, John, Wong, Veronica (2002) Go/No-Go Criteria During Grocery Brand Development. Journal of Product & Brand Management, 11 (7). pp. 459-482. ISSN 1061-0421. (doi:10.1108/10610420210451643) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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