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Jump to: 2014 | 2002

Number of items: 2.

2014

D. Hollebeek, Linda, Chen, Tom (2014) Exploring positively- versus negatively-valenced brand engagement: a conceptual model. Journal of Product & Brand Management, 23 (1). pp. 62-74. ISSN 1061-0421. (doi:10.1108/JPBM-06-2013-0332) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:107101)

2002

Stagg, Chris, Saunders, John, Wong, Veronica (2002) Go/No-Go Criteria During Grocery Brand Development. Journal of Product & Brand Management, 11 (7). pp. 459-482. ISSN 1061-0421. (doi:10.1108/10610420210451643) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32886)

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