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Investigative Approaches to the Study of Advertising

Spickett-Jones, J. Graham, Kitchen, Philip J., Barnes, Bradley R. (2004) Investigative Approaches to the Study of Advertising. Journal of Promotion Management, 11 (1). pp. 3-28. ISSN 1049-6491. (doi:10.1300/J057v11n01_02) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9246)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
http://dx.doi.org/10.1300/J057v11n01_02
Item Type: Article
DOI/Identification number: 10.1300/J057v11n01_02
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: B.R. Barnes
Date Deposited: 08 Sep 2008 20:31 UTC
Last Modified: 05 Nov 2024 09:42 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/9246 (The current URI for this page, for reference purposes)

University of Kent Author Information

Barnes, Bradley R..

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