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Measuring the social impact: How social media affects higher education institutions

Benson, V. and Morgan, S. (2014) Measuring the social impact: How social media affects higher education institutions. In: Implications of Social Media Use in Personal and Professional Settings. IGI Global, pp. 174-191. ISBN 978-1-4666-7402-8. (doi:10.4018/978-1-4666-7401-1.ch009) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.4018/978-1-4666-7401-1.ch009

Abstract

Effective social media usage has particular challenges for HE institutions. The many opportunities afforded by social media, increasingly demanded by students, have negative potential. Social technology requires substantial investment to do well, and in particular, it can be very hard to measure its performance. In this chapter, the authors focus on how aligning with strategic objectives can reduce the risk and enhance the effectiveness of social media use throughout the student lifecycle. They also consider the risks which social media investment entails in HE. Using a case study of a UK university, the authors identify common themes for social media adoption in educational settings. They offer practical recommendations and key areas to consider before launching or enhancing a social media strategy in the field of HE. © 2015, IGI Global.

Item Type: Book section
DOI/Identification number: 10.4018/978-1-4666-7401-1.ch009
Uncontrolled keywords: Social networking (online), Students, Educational settings, Higher education institutions, Negative potential, Practical recommendation, Social impact, Social technologies, Strategic objectives, Substantial investments, Economic and social effects
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Stephanie Morgan
Date Deposited: 25 Jul 2019 15:41 UTC
Last Modified: 26 Jul 2019 11:10 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/72494 (The current URI for this page, for reference purposes)
Morgan, S.: https://orcid.org/0000-0003-3075-0489
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