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Surveillance or Self-Surveillance? Social Cues Can Increase the Rate of Drivers’ Pro-Environmental Behavior at a Long Wait Stop

Meleady, Rose, Abrams, Dominic, Van de Vyer, Julie, Hopthrow, Tim, Mahmood, Lynsey, Player, Abigail, Lamont, Ruth A., Leite, Ana C. (2017) Surveillance or Self-Surveillance? Social Cues Can Increase the Rate of Drivers’ Pro-Environmental Behavior at a Long Wait Stop. Environment and Behavior, 49 (10). pp. 1156-1172. ISSN 0013-9165. E-ISSN 1552-390X. (doi:10.1177/0013916517691324)

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Abstract

By leaving their engines idling for long periods, drivers contribute unnecessarily to air pollution, waste fuel, and produce noise and fumes that harm the environment. Railway level crossings are sites where many cars idle, many times a day. In this research, testing two psychological theories of influence, we examine the potential to encourage drivers to switch off their ignition while waiting at rail crossings. Two field studies presented different signs at a busy rail crossing site with a 2-min average wait. Inducing public self-focus (via a “Watching Eyes” stimulus) was not effective, even when accompanied by a written behavioral instruction. Instead, cueing a private-self focus (“think of yourself”) was more effective, doubling the level of behavioral compliance. These findings confirm the need to engage the self when trying to instigate self-regulatory action, but that cues evoking self-surveillance may sometimes be more effective than cues that imply external surveillance.

Item Type: Article
DOI/Identification number: 10.1177/0013916517691324
Uncontrolled keywords: psychology, behavior change, driver behavior, self-regulation, watching eyes, pro-environmental behavior, surveillance, private self-focus, visual cues
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
H Social Sciences > HV Social pathology. Social and public welfare
Divisions: Faculties > Social Sciences > School of Psychology > Centre for the Study of Group Processes
Depositing User: A. Castro-Leite
Date Deposited: 10 Feb 2017 09:40 UTC
Last Modified: 06 Feb 2020 04:15 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/60112 (The current URI for this page, for reference purposes)
Abrams, Dominic: https://orcid.org/0000-0002-2113-4572
Mahmood, Lynsey: https://orcid.org/0000-0002-8433-1637
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