Online Dance Training in a Social Distancing Environment: Examining Preferences of Latin and Ballroom Dancers

Dance enthusiasts recognize that dance training builds effective mind body coordination, poise, physical endurance, and dedication; it is thus a popular recreational activity. However, during times of a pandemic, dance enthusiasts might be unable to attend face-to-face dance training due to social distancing regulations. Hence, online classes have become a safe way to continue learning. This research article assesses the preferences of individuals in regard to online dance training during these times. As there is little research on the topic, the findings of this study regarding consumers’ preferences will provide valuable insights to dance educators when planning online training programs and help them devise a Business Continuity Plan. This in turn will help participants continue their dance training and enjoy its benefits when conducted online.