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Number of items: 5.

Article

Yannopoulou, N. and Moufahim, M. and Bian, X. (2013) Brand Building and Social Media: A Discursive and Visual Analysis of User-Generated Brands. Contemporary Management Research . ISSN 1813-5498. (In press) The full text of this publication is not available from this repository.

Bian, X. and Yannopoulou, N. and Want, K-Y. and Shu, L. (2012) Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions. Advances in Consumer Research . ISSN 0098-9258. (In press) The full text of this publication is not available from this repository.

Conference or workshop item

Yannopoulou, N. and Liu, M. and Bian, X. (2013) Exploring what Types of Brand Related Information interest Consumers within Social Media. In: European Marketing Academy Conference, Istanbul, Turkey. (Submitted) The full text of this publication is not available from this repository.

Yannopoulou, N. and Moufahim, M. and Bian, X. (2012) Brand building and social media: a discursive and visual analysis of User-Generated Brands. In: International Conference on Marketing Studies, 17th to 19th August, 2012, Bangkok, Thailand. (Submitted) The full text of this publication is not available from this repository.

Yannopoulou, N. and Liu, M. and Bian, X. (2010) Perceptions of Authenticity within Emerging Markets. In: 1st EMAC Regional Conference- Marketing Theory Challenges in Emerging Markets, 2010, Budapest, Hungary. (Submitted) The full text of this publication is not available from this repository.

This list was generated on Sun May 19 16:25:44 2013 BST.