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Number of items: 9.
Article
| Lowe, Ben and Alpert, Frank (2015) Forecasting consumer perception of innovativeness. Technovation, 45-46 (No-Dec). pp. 1-14. ISSN 0166-4972. (doi:https://doi.org/10.1016/j.technovation.2015.02.001) (Full text available) |
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| Prugsamatz, Sunita and Lowe, Ben and Alpert, Frank (2010) Modelling Consumer Entertainment Choice: Key Attributes and Differences by Segment. Journal of Consumer Behaviour, 9 (5). pp. 381-392. ISSN 1472-0817. (doi:https://doi.org/10.1002/cb.325) (Full text available) |
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| Lowe, Ben and Alpert, Frank (2010) Pricing Strategy and the Formation and Evolution of Reference Price Perceptions in New Product Categories. Psychology & Marketing, 27 (9). pp. 846-873. ISSN 0742-6046. (doi:https://doi.org/10.1002/mar.20361) (Full text available) |
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| Lowe, Ben and Alpert, Frank (2010) The Relative Influence of Pioneer and Follower Pricing Strategy on Reference Price and Value Perceptions of Pioneer and Follower Brands. Journal of Product and Brand Management, 19 (7). pp. 504-511. ISSN 1061-0421. (doi:https://doi.org/10.1108/10610421011086928) (Full text available) |
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| Lowe, Ben and Alpert, Frank (2007) Measuring reference price perceptions for new product categories: which measure is best? Journal of Product and Brand Management, 16 (2). pp. 132-141. ISSN 1061-0421. (doi:https://doi.org/10.1108/10610420710740007) (Full text available) |
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| Myerscough, Stuart and Lowe, Ben and Alpert, Frank (2006) Willingness to Provide Personal Information Online: The Role of Perceived Privacy Risk, Privacy Statements and Brand Strength. Journal of Website Promotion, 2 (3/4). pp. 115-140. ISSN 1553-3611. (Full text available) |
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Conference or workshop item
| Lowe, Ben and Alpert, Frank (2013) Antecedents and Consequences of Consumer Perception of Product Innovativeness. In: Annual AMS World Marketing Congress, 17th to 19th July 2013, Canterbury, Kent. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Lowe, Ben and Alpert, Frank (2003) Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy. In: Henderson, G.R. and Moore, M.C., eds. American Marketing Association Winter Educators' Conference: Marketing Theory and Applications. American Marketing Association pp. 179-187. ISBN 0-87757-305-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Lowe, Ben and Alpert, Frank (2002) Reference Price Research: A Critical Review, Recent Developments and Future Directions. In: Academy of Marketing Annual Conference, Nottingham, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
