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Article

Zigan, Krystin (2013) A Contingency Approach to the Strategic Management of Intangible Resources. Journal of General Management, 38 (2). pp. 79-99. ISSN 0306-3070. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33220)

Gupta, Suraksha, Melewar, T.C., Bourlakis, Michael A. (2010) A Relational Insight of Brand Personification in Business-to-Business Markets. Journal of General Management, 35 (4). pp. 65-76. ISSN 0306-3070. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:25574)

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