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Feiereisen, Stephanie and Wong, Veronica and Broderick, Amanda J. (2007) Consumer Learning Processes for Really New Products: Is a Picture Really Worth a Thousand Words? In: Flexible marketing in an unpredictable world. Reykjavik University, Reykjavik. ISBN 978-9979-9483-5-3. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33109)
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