Consumer Learning Processes for Really New Products: Is a Picture Really Worth a Thousand Words?
Feiereisen, Stephanie and Wong, Veronica and Broderick, Amanda J.
(2007)
Consumer Learning Processes for Really New Products: Is a Picture Really Worth a Thousand Words?
In:
Flexible marketing in an unpredictable world.
Reykjavik University, Reykjavik.
ISBN 978-9979-9483-5-3.
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