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Consumer Learning Processes for Really New Products: Is a Picture Really Worth a Thousand Words?

Feiereisen, Stephanie and Wong, Veronica and Broderick, Amanda J. (2007) Consumer Learning Processes for Really New Products: Is a Picture Really Worth a Thousand Words? In: Flexible marketing in an unpredictable world. Reykjavik University, Reykjavik. ISBN 978-9979-9483-5-3. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Book section
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 25 Jan 2013 12:11 UTC
Last Modified: 17 Sep 2019 08:58 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33109 (The current URI for this page, for reference purposes)
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