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Cappellini, Benedetta, Hosany, S., Yen, Dorothy, Yu, Q. (2016) Away from Home: How Little Emperors Travel with Global Brands? Core and Contextual Meanings of Global Brands. In: 2016 Global Marketing Conference at Hong Kong Proceedings. 2016 GMC at Hong Kong Proceedings. (413). Global Alliance of Marketing & Management Associations (doi:10.15444/GMC2016.04.05.02) (KAR id:70536)
[thumbnail of GMC Hong Kong 2016 Presentation Little Emperor.pdf] [thumbnail of Abstract]
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