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Up a levelNumber of items: 8.
Article
| Hasan, Rajibul, Lowe, Ben, Petrovici, Dan (2019) An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces. Journal of Public Policy and Marketing, 38 (1). pp. 61-80. ISSN 0743-9156. E-ISSN 1547-7207. (doi:10.1177/0743915618813348) (KAR id:66734) |
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| Czinkota, M., Ronkainen, I.A. (2014) Achieving ‘Global’ Success. Marketing News, . ISSN 0025-3790. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:59274) |
| Czinkota, M., Skuba, C. (2013) Apple and Foxconn – be careful before accusing. Marketing Management, . ISSN 1061-3846. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:59218) |
| Czinkota, M., Skuba, c (2013) Trade Policy and International Marketing. Marketing News, . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58471) |
| Czinkota, M., Skuba, C. (2013) Yes, Virginia, the holiday ham is Chinese. Marketing Management, . ISSN 1061-3846. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:59216) |
Book section
| Lowe, Ben and Alpert, Frank (2003) Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy. In: Henderson, G.R. and Moore, M.C., eds. American Marketing Association winter educators' conference; Marketing theory and applications; 2003. AMA Winter Educators Conference . American Marketing Association, pp. 179-187. ISBN 0-87757-305-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:5142) |
Conference or workshop item
| Temerak, M.S. (2016) Could customer-to-customer interpersonal relationships prevent customers from following their preferred service employee to a competitor? In: Hennig-Thurau, Thorsten and Hofacker, Charles F., eds. AMA Winter Educators' Conference Proceedings. 2016 Winter Marketing Academic Conference: What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data. 27. K-6-K-12. American Marketing Association ISBN 0-87757-361-1. (KAR id:78111) |
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| Temerak, M.S., Winklhofer, H., Hibbert, S. (2010) Managing customer participation through customer education: A future research agenda. In: AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing. . American Marketing Association ISBN 978-1-61782-253-7. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:78124) |
