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Wong, Veronica and Egan, Colin (1998) Innovation Strategies for Competitive Success. In: Egan, Colin and Thomas, Michael, eds. CIM Handbook of Strategic Marketing. A Butterworth-Heinemann Title, London, UK, pp. 81-84. ISBN 978-0-7506-2613-2. (doi:10.1016/b978-0-7506-2613-2.50007-2) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32977)

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