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Innovation Strategies for Competitive Success

Wong, Veronica and Egan, Colin (1998) Innovation Strategies for Competitive Success. In: Egan, Colin and Thomas, Michael, eds. CIM Handbook of Strategic Marketing. A Butterworth-Heinemann Title, London, UK, pp. 81-84. ISBN 978-0-7506-2613-2. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Book section
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 14 Jan 2013 16:56 UTC
Last Modified: 29 May 2019 09:56 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/32977 (The current URI for this page, for reference purposes)
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