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Innovation Strategies for Competitive Success

Wong, Veronica and Egan, Colin (1998) Innovation Strategies for Competitive Success. In: Egan, Colin and Thomas, Michael, eds. CIM Handbook of Strategic Marketing. Butterworth-Heinemann, London, UK, pp. 81-84. ISBN 978-0-7506-2613-2. (doi:10.1016/b978-0-7506-2613-2.50007-2) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32977)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
https://doi.org/10.1016/b978-0-7506-2613-2.50007-2
Item Type: Book section
DOI/Identification number: 10.1016/b978-0-7506-2613-2.50007-2
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 14 Jan 2013 16:56 UTC
Last Modified: 17 Oct 2023 10:39 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/32977 (The current URI for this page, for reference purposes)

University of Kent Author Information

Wong, Veronica.

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