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Cacciolatti, Luca and Fearne, Andrew and Wolfe, M. and Yawson, David (2009) Consumer Reactions to Food Scares: A Case Study of Bernard Matthews and Avian Flu. In: Academy of Marketing Branding Conference, 1st – 3rd September 2009, Cambridge University, Cambridge, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |