Consumer Reactions to Food Scares: A Case Study of Bernard Matthews and Avian Flu

Cacciolatti, Luca and Fearne, Andrew and Wolfe, M. and Yawson, David (2009) Consumer Reactions to Food Scares: A Case Study of Bernard Matthews and Avian Flu. In: Academy of Marketing Branding Conference, 1st – 3rd September 2009, Cambridge University, Cambridge, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 25 Apr 2012 15:43
Last Modified: 13 May 2014 15:02
Resource URI: https://kar.kent.ac.uk/id/eprint/29344 (The current URI for this page, for reference purposes)
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