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Consumer Reactions to Food Scares: A Case Study of Bernard Matthews and Avian Flu

Cacciolatti, Luca, Fearne, Andrew, Wolfe, M., Yawson, David (2009) Consumer Reactions to Food Scares: A Case Study of Bernard Matthews and Avian Flu. In: Academy of Marketing Branding Conference, 1st – 3rd September 2009, Cambridge University, Cambridge, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:29344)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 25 Apr 2012 15:43 UTC
Last Modified: 16 Nov 2021 10:07 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/29344 (The current URI for this page, for reference purposes)
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