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Number of items: 5.
Article
| Gupta, Suraksha and Melewar, TC and Dinnie, Keith (2013) Nation Branding: Issues, Insights and Impacts. Corporate Reputation Review, 16 (1). pp. 5-6. ISSN 1363-3589. (doi:https://doi.org/10.1057/crr.2012.21) (Full text available) |
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| Gupta, Suraksha and Navare, JYOTI and Melewar, TC (2011) Investigating the implications of business and culture on the behaviour of customers of international firms. Industrial Marketing Management, 40 (1). pp. 65-77. ISSN 0019-8501. (doi:https://doi.org/10.1016/j.indmarman.2010.09.011) (Full text available) |
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| Gupta, Suraksha and Bourlakis, Michael and Melewar, TC (2010) A relational insight of brand personification in business-to-business markets. Journal of General Management, 35 (4). pp. 65-76. ISSN 0306-3070. E-ISSN 1759-6106. (doi:10.1177%2F030630701003500411) (Full text available) |
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| Gupta, Suraksha and Melewar, TC and Bourlakis, M (2009) Transfer of brand knowledge in business-to-business markets: a qualitative study. Journal of Business and Industrial Marketing, 25 (5). pp. 395-403. ISSN 0885-8624. (doi:https://doi.org/10.1108/08858621011058151) (Full text available) |
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| Gupta, Suraksha and Grant, Susan and Melewar, TC (2008) The expanding role of intangible assets of the brand. Management Decision, 46 (6). pp. 948-960. ISSN 0025-1747. (doi:https://doi.org/10.1108/00251740810882699) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) |
![[img]](https://kar.kent.ac.uk/style/images/fileicons/application_pdf.png)
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