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2014 2013 2010 2009 2008

Number of items: 10.

2014

Foroudi, P. and Melewar, T.C. and Gupta, S (2014) Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting. Journal of Business Research, 67 (11). pp. 2269-2281. ISSN 01482963 (ISSN). (doi:https://doi.org/10.1016/j.jbusres.2014.06.015) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

2013

Gupta, Suraksha and Czinkota, M. and Melewar, T.C. (2013) Embedding Sustainability into Brand Knowledge and Brand Value for Brand Differentiation. Journal of World Business, 48 (3). pp. 287-296. ISSN 1090-9516. (doi:https://doi.org/10.1016/j.jwb.2012.07.013) (Full text available)

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Gupta, Suraksha and Czinkota, M. and Melewar, T.C. (2013) Embedding knowledge and value of a brand into sustainability for differentiation. Journal of World Business, 48 (3). pp. 287-296. ISSN 1090-9516. (doi:https://doi.org/10.1016/j.jwb.2012.07.013) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Melewar, T.C. and Gupta, Suraksha and Czinkota, M. (2013) Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation. Journal of World Business, 48 (3). pp. 285-286. ISSN 1090-9516. (doi:https://doi.org/10.1016/j.jwb.2012.07.012) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Gupta, Suraksha and Melewar, T.C. and Czinkota, M., eds. (2013) Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation. Journal of World Business, 48 (3). pp. 285-286. ISSN 1090-9516. (doi:https://doi.org/10.1016/j.jwb.2012.07.012) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)

2010

Gupta, Suraksha and Melewar, T.C. and Bourlakis, Michael A. (2010) A Relational Insight of Brand Personification in Business-to-Business Markets. Journal of General Management, 35 (4). pp. 65-76. ISSN 0306-3070. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Gupta, Suraksha and Melewar, T.C. and Bourlakis, Michael A. (2010) Transfer of Brand Knowledge in Business - Business Markets: A Qualtative Study. Journal of Business and Industrial Marketing, 25 (5). pp. 395-403. ISSN 0885-8624. (doi:https://doi.org/10.1108/08858621011058151) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

2009

Melewar, T.C. and Pickton, D. and Gupta, Suraksha and Chigovanyika, T. (2009) MNE executive insights into international advertising programme standardisation. Journal of Marketing Communications, 15 (5). pp. 345-365. ISSN 1352-7266. E-ISSN 1466-4445. (doi:https://doi.org/10.1080/13527260802710316) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

2008

Melewar, T.C. and Hayday, David and Gupta, Suraksha and Cohen, Geraldine (2008) EU Enlargement: A Case Study of Branding Standardisation. EuroMed Journal of Business, 3 (2). pp. 179-201. ISSN 1450-2194. (doi:https://doi.org/10.1108/14502190810891227) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Melewar, T.C. and Mui, H. and Gupta, Suraksha and Knight, J. (2008) The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study. Marketing Intelligence and Planning, 26 (4). pp. 405-415. ISSN 0263-4503. (doi:https://doi.org/10.1108/02634500810879304) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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