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2009
Laffey, Des and Hunka, C. and Sharp, John A. and Zheng, Z. (2009) Estimating Advertisers' Values for Paid Search Clickthroughs. Journal of the Operational Research Society, 60 (3). pp. 411-418. ISSN 0160-5682. (doi:https://doi.org/10.1057/palgrave.jors.2602570) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |