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| Laffey, Des and Hunka, C. and Sharp, John A. and Zheng, Z. (2009) Estimating Advertisers' Values for Paid Search Clickthroughs. Journal of the Operational Research Society, 60 (3). pp. 411-418. ISSN 0160-5682. (doi:https://doi.org/10.1057/palgrave.jors.2602570) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
