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2008
| Phillips, Paul A. and Halliday, Sue (2008) Marketing/Accounting Synergy: A Discussion of its Potential and Evidence in E-business Planning. Working paper. University of Kent, Canterbury, Canterbury (Full text available) |
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| Halliday, Sue and Phillips, Paul A. (2008) Marketing/Accounting Synergy: A Discussion of its Potential and Evidence in E-business Planning. Journal of Marketing Management, 24 (7-8). pp. 751-770. ISSN 0267-257X. (doi:https://doi.org/10.1362/026725708X345506) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
