Marketing/Accounting Synergy: A Discussion of its Potential and Evidence in E-business Planning

Phillips, Paul A. and Halliday, Sue (2008) Marketing/Accounting Synergy: A Discussion of its Potential and Evidence in E-business Planning. Working paper. University of Kent, Canterbury, Canterbury (KAR id:23403)

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Item Type:	Monograph (Working paper)
Additional information:	Working Paper Number 167
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Divisions > Kent Business School - Division > Department of Leadership and Management
Depositing User:	Claire Krafft
Date Deposited:	10 Dec 2009 10:29 UTC
Last Modified:	16 Nov 2021 10:01 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/23403 (The current URI for this page, for reference purposes)
Phillips, Paul A.:	https://orcid.org/0000-0003-0895-5656