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Marketing/Accounting Synergy: A Discussion of its Potential and Evidence in E-business Planning

Phillips, Paul A. and Halliday, Sue (2008) Marketing/Accounting Synergy: A Discussion of its Potential and Evidence in E-business Planning. Working paper. University of Kent, Canterbury, Canterbury (KAR id:23403)

Item Type: Reports and Papers (Working paper)
Additional information: Working Paper Number 167
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Department of Leadership and Management
Depositing User: Claire Krafft
Date Deposited: 10 Dec 2009 10:29 UTC
Last Modified: 05 Nov 2024 10:02 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/23403 (The current URI for this page, for reference purposes)

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