Skip to main content

Marketing/Accounting Synergy: A Discussion of its Potential and Evidence in E-business Planning

Phillips, Paul A. and Halliday, Sue (2008) Marketing/Accounting Synergy: A Discussion of its Potential and Evidence in E-business Planning. Working paper. University of Kent, Canterbury, Canterbury (KAR id:23403)

PDF
Language: English
Download (171kB) Preview
[thumbnail of finalresubmitPhillipsHallidayJMM__2__Web_Version.pdf]
Preview
This file may not be suitable for users of assistive technology.
Request an accessible format
Item Type: Monograph (Working paper)
Additional information: Working Paper Number 167
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Department of Leadership and Management
Depositing User: Claire Krafft
Date Deposited: 10 Dec 2009 10:29 UTC
Last Modified: 16 Nov 2021 10:01 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/23403 (The current URI for this page, for reference purposes)
Phillips, Paul A.: https://orcid.org/0000-0003-0895-5656
  • Depositors only (login required):

Downloads

Downloads per month over past year