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Article
Kim, Jung-Yoon and Wong, Veronica and Eng, Teck-Yong (2005) Product Variety Strategy for Improving Product Development Proficiencies. Technovation, 25 (9). pp. 1001-1015. ISSN 0166-4972. (doi:https://doi.org/10.1016/j.technovation.2004.02.011) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
Conference or workshop item
Kim, Jung-Yoon and Wong, Veronica and Eng, Teck-Yong (2003) Product Variety and New Product Family Performance: The Role of New Product Development Proficiencies. In: A History of the Next decade: Proceedings of Academy of Marketing Annual Conference, 8th-10th July 2003, Aston Business School, Aston University, Birmingham. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |