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Product Variety and New Product Family Performance: The Role of New Product Development Proficiencies

Kim, Jung-Yoon, Wong, Veronica, Eng, Teck-Yong (2003) Product Variety and New Product Family Performance: The Role of New Product Development Proficiencies. In: A History of the Next decade: Proceedings of Academy of Marketing Annual Conference, 8th-10th July 2003, Aston Business School, Aston University, Birmingham. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 06 Feb 2013 16:19 UTC
Last Modified: 29 May 2019 09:59 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33158 (The current URI for this page, for reference purposes)
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