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Number of items: 3.
2010
Chou, T.-J. and Wong, Veronica and Dai, Q. and Chang, E.-C. (2010) To Change or to Stand: The Replacement Mechanism between Conformity and Counter-Conformity Behaviors. In: Proceedings of the AMA Summer Conference, 13th to 15th August 2010, Boston, MA, USA. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
2009
Chou, T.-J. and Wong, Veronica (2009) Unravelling Concealed Cognitive Structures: Generalised Linear Modelling of Hierarchical Value Maps. International Journal of Market Research, 51 (4). pp. 521-542. ISSN 1470-7853. (doi:https://doi.org/10.2501/S1470785309200712) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
1993
Chou, T.-J. and Wong, Veronica (1993) How Corporate Information Requirements/Transmission Patterns Vary According to New Product Type: An Empirical Study. In: Proceedings of the 22nd Conference of the European Marketing Academy, 25th-28th May 1993, Barcelona, Spain. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |