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To Change or to Stand: The Replacement Mechanism between Conformity and Counter-Conformity Behaviors

Chou, T.-J., Wong, Veronica, Dai, Q., Chang, E.-C. (2010) To Change or to Stand: The Replacement Mechanism between Conformity and Counter-Conformity Behaviors. In: Proceedings of the AMA Summer Conference, 13th to 15th August 2010, Boston, MA, USA. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 17 Jan 2013 17:30 UTC
Last Modified: 29 May 2019 09:57 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33010 (The current URI for this page, for reference purposes)
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