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Number of items: 4.
2003
Chen, Ivy S.N. and Wong, Veronica (2003) Successful Strategies of Newly Industrialised East Asian firms in Europe. European Journal of Marketing, 37 (1/2). pp. 275-297. ISSN 0309-0566. (doi:https://doi.org/10.1108/03090560310453316) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
2000
Chen, Ivy S.N. and Wong, Veronica (2000) International strategies of NIC firms in Europe. Journal of Euromarketing, 8 (3). pp. 1-28. ISSN 1049-6483. (doi:https://doi.org/10.1300/J037v08n03_01) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
1997
Chen, Ivy S.N. and Wong, Veronica (1997) East Asian Firms’ Marketing Strategies and Performance in Western Europe. In: Proceedings of the First Academy of Marketing (UK) Conference, 8th-10th July 1997, Manchester Metropolitan University, Manchester, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
1995
Wong, Veronica and Chen, Ivy S.N. (1995) NIC Companies in the UK. In: Proceedings of the 1995 Annual Conference of the Marketing Education Group, Making Marketing Work, July 1995, Bradford, UK. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |