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Feiereisen, Stephanie and Wong, Veronica and Broderick, Amanda J. (2006) The Effects of Visual and Verbal Advertising Learning Strategies for Really New Products: The Mediating Role of Visual Attention. In: Sustainable marketing leadership : A sythesis of polymorphous axioms, strategies and tactics. European Marketing Academy. ISBN 960-89199-0-8. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33111)

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