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Spickett-Jones, J. Graham, Kitchen, Philip J., Barnes, Bradley R. (2004) Investigative Approaches to the Study of Advertising. Journal of Promotion Management, 11 (1). pp. 3-28. ISSN 1049-6491. (doi:10.1300/J057v11n01_02) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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