Browse by Journal

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Number of items: 8.

Lowe, Ben (2010) Consumer Perceptions of Extra-free Product Promotions and Discounts: The Moderating Role of Perceived Risk. Journal of Product and Brand Management, 19 (7). pp. 496-503. (KAR id:26151)

Kaufmann, H.R., Vrontis, D., Czinkota, M., Hadiono, A. (2012) Corporate branding and transformational leadership in turbulent times. Journal of Product and Brand Management, 21 (3). pp. 192-204. ISSN 1061-0421. (doi:10.1108/10610421211228810) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58211)

Bian, Xuemei, Moutinho, Luiz (2011) Counterfeits and Branded Products - Effects Of Counterfeit Ownership. Journal of Product and Brand Management, 20 (5). pp. 379-393. ISSN 1061-0421. (doi:10.1108/10610421111157900) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:30395)

Foster, C., Punjaisri, K., Cheng, R. (2010) Exploring the relationship between corporate, internal and employer branding. Journal of Product and Brand Management, 19 (6). pp. 401-409. ISSN 1061-0421. (doi:10.1108/10610421011085712) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61291)

Saunders, John, Wong, Veronica, Stagg, Chris, Souza Fontan, Mariadel Mar (2005) How Screening Criteria Change During Brand Development. Journal of Product and Brand Management, 14 (4). pp. 239-249. ISSN 1061-0421. (doi:10.1108/10610420510609249) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32829)

Lowe, Ben, Alpert, Frank (2007) Measuring reference price perceptions for new product categories: which measure is best? Journal of Product and Brand Management, 16 (2). pp. 132-141. ISSN 1061-0421. (doi:10.1108/10610420710740007) (KAR id:3129)

Lowe, Ben, Yeow, Pamela, Yee, Fanny (2014) Price promotions and their effect upon reference prices. Journal of Product and Brand Management, 23 (4/5). pp. 349-361. ISSN 1061-0421. (doi:10.1108/JPBM-01-2014-0485) (KAR id:46628)

Lowe, Ben, Alpert, Frank (2010) The Relative Influence of Pioneer and Follower Pricing Strategy on Reference Price and Value Perceptions of Pioneer and Follower Brands. Journal of Product and Brand Management, 19 (7). pp. 504-511. ISSN 1061-0421. (doi:10.1108/10610421011086928) (KAR id:23559)

This list was generated on Thu Apr 18 22:33:51 2024 BST.