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Group by: Creator's name | Item Type | Date | No Grouping
Jump to: 2014 | 2012 | 2011 | 2010 | 2007 | 2005
Number of items: 8.

2014

Lowe, Ben, Yeow, Pamela, Yee, Fanny (2014) Price promotions and their effect upon reference prices. Journal of Product and Brand Management, 23 (4/5). pp. 349-361. ISSN 1061-0421. (doi:10.1108/JPBM-01-2014-0485) (KAR id:46628)
Format: PDF

2012

Kaufmann, H.R., Vrontis, D., Czinkota, M., Hadiono, A. (2012) Corporate branding and transformational leadership in turbulent times. Journal of Product and Brand Management, 21 (3). pp. 192-204. ISSN 1061-0421. (doi:10.1108/10610421211228810) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58211)

2011

Bian, Xuemei, Moutinho, Luiz (2011) Counterfeits and Branded Products - Effects Of Counterfeit Ownership. Journal of Product and Brand Management, 20 (5). pp. 379-393. ISSN 1061-0421. (doi:10.1108/10610421111157900) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:30395)

2010

Lowe, Ben (2010) Consumer Perceptions of Extra-free Product Promotions and Discounts: The Moderating Role of Perceived Risk. Journal of Product and Brand Management, 19 (7). pp. 496-503. (KAR id:26151)
Format: PDF

Foster, C., Punjaisri, K., Cheng, R. (2010) Exploring the relationship between corporate, internal and employer branding. Journal of Product and Brand Management, 19 (6). pp. 401-409. ISSN 1061-0421. (doi:10.1108/10610421011085712) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61291)

Lowe, Ben, Alpert, Frank (2010) The Relative Influence of Pioneer and Follower Pricing Strategy on Reference Price and Value Perceptions of Pioneer and Follower Brands. Journal of Product and Brand Management, 19 (7). pp. 504-511. ISSN 1061-0421. (doi:10.1108/10610421011086928) (KAR id:23559)
Format: PDF

2007

Lowe, Ben, Alpert, Frank (2007) Measuring reference price perceptions for new product categories: which measure is best? Journal of Product and Brand Management, 16 (2). pp. 132-141. ISSN 1061-0421. (doi:10.1108/10610420710740007) (KAR id:3129)
Format: PDF

2005

Saunders, John, Wong, Veronica, Stagg, Chris, Souza Fontan, Mariadel Mar (2005) How Screening Criteria Change During Brand Development. Journal of Product and Brand Management, 14 (4). pp. 239-249. ISSN 1061-0421. (doi:10.1108/10610420510609249) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32829)

This list was generated on Wed Mar 27 23:30:46 2024 GMT.