Skip to main content
Login
Admin
Dashboards
Help
Simple search
|
Advanced search
Home
Browse
Latest additions
Policies
Browse by Journal
Up a level
Export as
ASCII Citation
BibTeX
Dublin Core
EP3 XML
EndNote
HTML Citation
JSON
METS
Multiline CSV
Multiline CSV (Staff)
Object IDs
OpenURL ContextObject
RDF+N-Triples
RDF+N3
RDF+XML
Refer
Reference Manager
Atom
RSS 1.0
RSS 2.0
Group by:
Creator's name
|
Item Type
|
Date
|
No Grouping
Jump to:
C
|
L
|
M
|
P
Number of items:
4
.
C
Chan, Fanny Fong Yee
,
Lowe, Ben
,
Petrovici, Dan Alex
(2015)
Young Adults’ Perceptions of Product Placement in Films: An Exploratory Comparison between the United Kingdom and Hong Kong.
Journal of Marketing Communications, . ISSN 1352-7266. E-ISSN 1466-4445. (doi:
10.1080/13527266.2015.1061036
) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
L
Liu, Yu-Lun
,
Karimi, Sahar
,
Yuen, Tsunwai Wesley
(2018)
Support your country and buy Chinese brands – would Chinese consumers buy it?
Journal of Marketing Communications, . ISSN 1352-7266. (doi:
10.1080/13527266.2018.1466824
)
Preview
M
Melewar, T.C.
,
Pickton, D.
,
Gupta, Suraksha
,
Chigovanyika, T.
(2009)
MNE executive insights into international advertising programme standardisation.
Journal of Marketing Communications, 15 (5). pp. 345-365. ISSN 1352-7266. E-ISSN 1466-4445. (doi:
10.1080/13527260802710316
) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
P
Pich, C.a
,
Dean, D.b
,
Punjaisri, K.
(2014)
Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign.
Journal of Marketing Communications, 22 (1). pp. 100-117. ISSN 1352-7266. E-ISSN 1466-4445. (doi:
10.1080/13527266.2013.864321
) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
This list was generated on
Sat Dec 14 22:57:23 2019 GMT
.