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Number of items: 4.

Melewar, T.C., Pickton, D., Gupta, Suraksha, Chigovanyika, T. (2009) MNE executive insights into international advertising programme standardisation. Journal of Marketing Communications, 15 (5). pp. 345-365. ISSN 1352-7266. E-ISSN 1466-4445. (doi:10.1080/13527260802710316) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:42662)

Pich, C.a, Dean, D.b, Punjaisri, K. (2014) Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign. Journal of Marketing Communications, 22 (1). pp. 100-117. ISSN 1352-7266. E-ISSN 1466-4445. (doi:10.1080/13527266.2013.864321) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61288)

Liu, Yu-Lun, Karimi, Sahar, Yuen, Tsunwai Wesley (2018) Support your country and buy Chinese brands – would Chinese consumers buy it? Journal of Marketing Communications, . ISSN 1352-7266. (doi:10.1080/13527266.2018.1466824) (KAR id:67011)

Chan, Fanny Fong Yee, Lowe, Ben, Petrovici, Dan Alex (2015) Young Adults’ Perceptions of Product Placement in Films: An Exploratory Comparison between the United Kingdom and Hong Kong. Journal of Marketing Communications, . ISSN 1352-7266. E-ISSN 1466-4445. (doi:10.1080/13527266.2015.1061036) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:48714)

This list was generated on Tue Dec 24 23:05:19 2024 GMT.