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Number of items: 2.

B

Barnes, Stuart J., Mattsson, Jan (2011) Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis using the FIMIX Method. International Journal of Online Marketing, 1 (1). pp. 1-11. ISSN 2156-1753. (doi:10.4018/ijom.2011010101) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34731)

Pressey, Andrew D., Salciuviene, Laura, Barnes, Stuart J. (2013) Uncovering relationships between emotional states and higher-order needs: enhancing consumer emotional experiences in computer-mediated environment. International Journal of Online Marketing, 3 (1). pp. 31-46. ISSN 2156-1753. (doi:10.4018/ijom.2013010103) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34839)

This list was generated on Thu Apr 18 23:39:57 2024 BST.