Skip to main content

Uncovering relationships between emotional states and higher-order needs: enhancing consumer emotional experiences in computer-mediated environment

Pressey, Andrew D., Salciuviene, Laura, Barnes, Stuart J. (2013) Uncovering relationships between emotional states and higher-order needs: enhancing consumer emotional experiences in computer-mediated environment. International Journal of Online Marketing, 3 (1). pp. 31-46. ISSN 2156-1753. (doi:10.4018/ijom.2013010103) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34839)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.4018/ijom.2013010103

Abstract

The purpose of the study is to examine the effects of emotional states on higher-order need attainment in the computer-mediated environment. A survey data were collected from 404 adult visitors within the Second Life of virtual worlds. The findings suggest that the emotional states exert significant effects on attainment of higher-order needs (i.e. belongingness, esteem and self-actualization); the flow emotional state exerts a greater effect on attaining higher-order needs than the remaining emotional states of anxiety, confusion and apathy. Companies with presence in the Second Life of virtual worlds will be able to make more informed decisions when directing their efforts to enhance visitors’ emotional experiences in their virtual islands.

Item Type: Article
DOI/Identification number: 10.4018/ijom.2013010103
Subjects: H Social Sciences
H Social Sciences > HA Statistics > HA33 Management Science
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 22 Jul 2013 14:19 UTC
Last Modified: 16 Feb 2021 12:46 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/34839 (The current URI for this page, for reference purposes)
  • Depositors only (login required):