Browse by Journal
Number of items: 9.
B
| Barnes, Bradley R., Siu, n.y.n., Yu, Q., Chan, s.s.y. (2015) Exploring Cosmetics Advertising in Southern China: A Comparative Investigation of Hong Kong and Shenzhen. International Journal of Advertising, 28 (2). pp. 369-393. ISSN 0265-0487. (doi:10.2501/S0265048709200606) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:67589) |
| Barnes, Bradley R., Kitchen, Philip J., Spickett-Jones, J. Graham, Yu, Q. (2004) Investigating the Impact of International Cosmetics Advertising in China. International Journal of Advertising, 23 (3). pp. 361-387. ISSN 0265-0487. (doi:10.1080/02650487.2004.11072889) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9247) |
| Barnes, Stuart J. (2002) Mobile advertising: nature and implications. International Journal of Advertising, 21 (3). pp. 399-420. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34772) |
C
| Carroll, Amy, Barnes, Stuart J., Scornavacca, Eusebio, Fletcher, Keith (2006) Consumer Perceptions and Attitudes toward SMS Advertising: Recent Evidence from New Zealand. International Journal of Advertising, 26 (1). pp. 79-98. (doi:10.1109/ICMB.2005.30) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34746) |
| Chan, Fanny Fong Yee, Lowe, Ben (2018) Product placement practices in prime-time television programs in Hong Kong. International Journal of Advertising, 37 (6). pp. 984-1009. ISSN 0265-0487. (doi:10.1080/02650487.2017.1353263) (KAR id:62225) |
D
| Dianoux, Christian, Petrovici, Dan Alex, Minondo, Anne-Laure (2013) Can Advertising Influence the Results of Hedonic Tests for Food Practice. International Journal of Advertising, 32 (4). pp. 617-632. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:41085) |
H
| Howie, Katharine, M. Mesler, Rhiannon, Chernishenko, Jennifer, Yang, Lifeng (2025) ‘Can you see it?’ how one-for-one promotions increase imagery vividness and promotion effectiveness in cause-related marketing. International Journal of Advertising, . pp. 1-19. ISSN 1759-3948. (doi:10.1080/02650487.2025.2516327) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:110575) |
P
| Palihawadana, Dayananda, Barnes, Bradley R. (2005) Investigating Agency-Client Relationships in the Polish Advertising Industry. International Journal of Advertising, 24 (4). pp. 487-504. ISSN 0265-0487. (doi:10.1080/02650487.2005.11072940) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9261) |
| Petrovici, Dan Alex, Paliwoda, Stanley J. (2007) An empirical examination of public attitudes towards advertising in a transitional economy. International Journal of Advertising, 26 (2). pp. 247-276. ISSN 0265-0487. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:1434) |

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