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Consumer Perceptions and Attitudes toward SMS Advertising: Recent Evidence from New Zealand

Carroll, Amy, Barnes, Stuart J., Scornavacca, Eusebio, Fletcher, Keith (2006) Consumer Perceptions and Attitudes toward SMS Advertising: Recent Evidence from New Zealand. International Journal of Advertising, 26 (1). pp. 79-98. (doi:10.1109/ICMB.2005.30) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34746)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1109/ICMB.2005.30

Abstract

Purpose - To investigate consumer perceptions and attitudes towards mobile advertising via SMS.

Originality/value - Contributes to the literature examining wireless marketing.

Item Type: Article
DOI/Identification number: 10.1109/ICMB.2005.30
Subjects: H Social Sciences
H Social Sciences > HA Statistics > HA33 Management Science
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 18 Jul 2013 11:46 UTC
Last Modified: 16 Feb 2021 12:46 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/34746 (The current URI for this page, for reference purposes)
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